An Award Winning Social Media Marketing Agency

A Vital Business Tool or Time - Consuming Distraction?

“Without a doubt, Facebook, Instagram, Twitter and the like are now an integral part of the  marketing toolkit for most businesses. But they are not the whole picture, and it is tempting to get going on social media and suddenly the business hubs find themselves lost a whole evening!”

As per the statistics from Global Digital Overview January 2020 DataReportal, there are 4.54 billion internet users in which 3.8 billion uses social media every day. We are damn sure that no business wants to leave this audience behind and run their business in a traditional way.

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Every business today faces 5W issues when they think of going on social media platforms.

What are the objectives a business should set and achieve in Social Media Marketing?

Setting some objectives will mean the business can be focused and use the time effectively. The most common objectives are:

  • Awareness – Getting people to know that a particular brand exists
  • Direct Sales – Selling something to someone online
  • Loyalty – Keeping your existing customers engaged

A business can choose all three or just one or two, but that decision will affect what needs to do next. If the business wants awareness they need to aim for lots of followers and lots of shares to spread the word as widely as possible. For loyalty the business wants interaction and conversations to keep their customers involved and engaged. If the business is aiming for direct sales they will be looking at paid social media advertising, links to their website and attractive special offers.

Who is or could be our customer on Social Media Marketing Platforms?

This is the most important. It is the answer to the question which is one of the fundamentals for your whole business plan. The answer is NOT ‘everyone’.

Time spent understanding this question and identifying one or more target groups is time well spent.

‘Who is or could be my customer?’ is also important because if you spend a lot of time tweeting and Facebooking to your existing network of people who are mainly your mates on digital media platforms, then they are unlikely to be the ones who buy from you so your effort is not paying you back with more business.

Where do we can find our target audience on Online Marketing Platforms?

Finding the right target audience on Social Media Marketing platforms for business is not a difficult task once they have figured out who they want to reach.

A proper social media marketing strategy and interpreting social media analytics can easily overcome this issue.

Which is the right way to interact with the target audience?

After an initial burst of activity, many businesses find they have run out of steam and can’t think what will be the next social media post. That’s why it’s really important to have a proper social media marketing plan so that you can keep posting relevant content regularly.

Many business hubs just do the social media competitor analysis to make a creative social media post. However, we do not consider this as the right way. Creating identical posts like your competitor means either you follow them or you just want to demote your brand.

There are millions of images on millions of topics, so, with a little googling, you are bound to find something useful to your followers. The best way is to start putting together a calendar of content ideas for each social network and create engaging content for social media posts.

When to Post on Social Media Networking Sites?

This is the biggest question every business facing while starting social media marketing.

The simple answer is regularly. It’s important to have a consistent presence in your chosen social media so that people don’t forget about you or your brand.

Using a scheduling tool to line up the planned content in advance is extremely effective, especially if the business is working on too many issues at a time and too busy to post.

“We as a B2B Social Media Marketing Agency in Surat are experts to answer or resolve all the above 5W issues. One can say that these are our USP.”


Why I-Engage

Boost Your Social Media Presence

We keep up functioning on the online presence on all the social media platforms applicable to our client's market.

No Long-Term Contracts

You can cancel your social marketing plan at any time. There are no long-term contracts required to get started!

Develop Scheduled Engaging Posts

We create a content calendar for all the creative social media posts a month before to reach out to the client's audience and this helps us to inform the client to provide us with data missing at our end.

We have Proffesional Content Writers

Many affordable social management companies outsource the writing to freelancers. We don’t!


We love to collaborate with like-minded people and explore more the digital way for our clients.

Test, Test and Test Again

Making successful social media campaigns that direct people to the client's website that helps them into conversions and test the campaign statistics via social media analytics.



In what ways SOCIAL MEDIA MARKETING can be beneficial to the business?

  • Brand Awareness
  • Cost-Effective in Advertising
  • Global Reach
  • Improved Brand Authority
  • Developing Brand Trust across global

Our approach towards Social Media Marketing for Startups | Beginners | Small Business

  • Identifying the Target Audience
  • Setting up the Goals and Objectives
  • Preparing Social Media Content Plan
  • Preparing creative Content, Graphics, and Videos
  • Checking Social Media Analytics

Social Media Accounts We Manage


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